The evolution of the De Dietrich logo: What it means for Jongia
As many of our clients and partners are aware, Jongia is now part of the De Dietrich group, a leader in process equipment with over 340 years of industrial innovation. Recently, De Dietrich unveiled a refreshed visual identity that reflects their evolution into an integrated, unified organization. As we navigate this transition together, we wanted to share the rich history behind De Dietrich’s evolution and what this heritage means for Jongia moving forward.A legacy spanning three centuries
The De Dietrich story began in 1684, establishing one of the oldest industrial brands in existence. For nearly three and a half centuries, the company has demonstrated remarkable resilience and adaptability, transforming from a regional ironworks to a global leader in process equipment manufacturing. This journey of continuous reinvention while maintaining core values perfectly embodies the concept of “Forging the Future” that defines the company today.
Throughout its history, De Dietrich has pioneered advancements in materials science, most notably in enamel technology. This expertise in transformation processes—turning raw materials into sophisticated solutions—has been a hallmark of the company since its earliest days and continues to influence everything from their visual identity to their approach to innovation.
The evolution of an iconic symbol
The De Dietrich logo has evolved significantly over the centuries, each iteration reflecting the company’s growth and adaptation to changing times while honoring its heritage.
The newest iteration of the De Dietrich visual identity reclaims ownership of the brand by allowing the name to stand on its own, strategically differentiating itself from historical B2C activities. This represents a shift from a “house of brands” to a “branded house”—unifying multiple entities under one cohesive identity.
At the heart of the new visual identity is a distinctive symbol inspired by the traditional hunting horn that has historical significance to the company. This symbol represents four core capabilities that have defined De Dietrich throughout its history:
- Artisanship: The skilled craftsmanship that goes into every solution
- Materials: Deep understanding of material science
- Processes: Mastery of transformation processes
- Transformation: The ability to convert raw materials into sophisticated solutions
Breaking from convention with a distinctive color palette
In an industry dominated by blue color schemes, De Dietrich has chosen distinctive purple hues that set the group apart. This bold choice isn’t merely aesthetic—it’s deeply rooted in the company’s heritage. The color selection draws inspiration from De Dietrich’s historical expertise in enamel, a material central to their identity that reveals purple tones during its transformation process.
This color choice symbolizes several key aspects of the De Dietrich identity:
- Balance and evolution: Purple’s ability to combine the energy of red and the stability of blue reflects De Dietrich’s balance of innovation and reliability
- Premium quality: The color expresses elegance, sophistication, and exclusivity that align with De Dietrich’s position as an industry leader
Positioning as “Visionary Artisans”
The new De Dietrich brand positioning as “Visionary Artisans” perfectly captures the company’s unique place in the market. This positioning represents a deliberate shift away from conventional industry approaches focused solely on technical specifications toward a more forward-thinking, craftsmanship-oriented identity.
As visionary artisans, De Dietrich embodies:
- Pioneering spirit maintained for over 340 years
- Tailor-made expertise adapted to client needs
- Innovation and manufacturing excellence
- Leadership at the forefront of the industry
What this legacy means for Jongia
For Jongia and our customers, becoming part of this rich heritage means joining a tradition of excellence while looking toward the future. The endorsement “Part of De Dietrich” that now accompanies the Jongia name connects us to this 340-year legacy of innovation and craftsmanship.
As we integrate into the De Dietrich family, Jongia’s expertise in mixing technology becomes part of a larger story—one that began centuries ago and continues to evolve. Our specialized knowledge complements De Dietrich’s historical strengths, creating new possibilities for innovation and growth.
Looking forward: Honoring heritage while embracing change
As De Dietrich moves into its fourth century of operation, the company continues to demonstrate how respecting tradition and embracing innovation can go hand in hand. The new visual identity honors the company’s rich past while positioning it for future success in a changing market.
For Jongia customers, this means partnering with a company that brings not only cutting-edge solutions but also the wisdom and stability that come from centuries of experience. As we progress through this integration, we remain committed to the tailored expertise and customer-centric approach that has defined Jongia, now enhanced by the remarkable heritage of De Dietrich.
We’re excited to be part of this continuing story of innovation and excellence. For any questions about this transition or the history behind our new visual identity, please don’t hesitate to contact your Jongia representative.
Contact our specialized team for all your questions
Tom Pruymboom
Sales Director
Area Worldwide
Bart Brouwer
Area Sales Manager
Area Worldwide
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