A New Chapter for Mixing Technology Expertise
As many of our valued partners and clients have noticed, Jongia Mixing Technology is entering an exciting new chapter as part of the De Dietrich family. This March, De Dietrich unveiled a comprehensive rebrand that transforms its 300-year-old company structure from a “house of brands” to a unified “branded house” – and Jongia is proudly part of this evolution.
From Independent Specialist to Part of a Visionary Legacy
For years, Jongia has built its reputation as a specialist in mixing technology solutions. Now, as part of De Dietrich’s new “Visionary Artisans” positioning, our technical expertise finds itself perfectly aligned with a brand philosophy that bridges forward-thinking innovation and specialized craftsmanship.
This integration allows us to maintain our specialized focus on mixing technology while gaining the backing of a global leader with three centuries of industrial innovation. For Jongia, this means evolving from a standalone specialist to being part of an integrated offering that delivers complete solutions across the value chain.
How Our Visual Identity Is Transforming
The most visible aspect of Jongia’s evolution is our adoption of De Dietrich’s distinctive new visual identity:
- From traditional industry blue to distinctive purple: Like many industrial brands, Jongia previously relied on blue tones in its visual identity. As part of De Dietrich, we now embrace a distinctive purple palette inspired by the historical expertise in enamel transformation – symbolizing our shared commitment to materials transformation and premium solutions.
- A unified approach with room for our heritage: Under the transition plan, Jongia maintains its name with the addition of “Part of De Dietrich” and our “MIXING TECHNOLOGY” descriptor. This thoughtful approach preserves our established brand equity while connecting us to the broader De Dietrich family.
- Sector-specific visual language: Our communications now benefit from De Dietrich’s custom illustration style for the Food and Chemistry sectors, allowing us to communicate complex mixing solutions with greater clarity and consistency.
A Carefully Managed Transition
As a respected name in mixing technology, Jongia will follow a gradual transition plan over the next two years:
- Our digital platforms (website and LinkedIn) will be updated with the new visual identity while maintaining “Jongia” as part of our brand architecture
- At trade shows, we’ll continue to be represented as “Jongia” with the “Part of De Dietrich” endorsement
- For permanent physical applications at our facilities, the Jongia name will remain prominent
This approach prevents disruption for our clients while ensuring everyone understands we’re now part of a larger, integrated offering with enhanced capabilities.
Enhanced Capabilities, Same Trusted Expertise
While our visual identity evolves, what’s most important for our clients remains constant: the expertise that has made Jongia your partner of choice continues to drive our work. The evolution into De Dietrich enhances our capabilities in several ways:
- Access to expanded resources as part of a global enterprise with €300 million in turnover and 1,400 employees across 20+ countries
- The ability to provide more comprehensive solutions when your needs extend beyond mixing technology
- A more cohesive experience as part of De Dietrich’s integrated offering across Chemical, Pharmaceutical, Environmental, and Food industries
Shared Values, Stronger Together
What makes this transition particularly meaningful is the alignment between Jongia’s longstanding values and the broader De Dietrich culture. Across the organization, team members highlight shared commitments to “History,” “Innovation,” “Quality,” “Team spirit,” and “Future” – creating a natural fit as we evolve together.
As we continue this transformation throughout 2025, we remain committed to providing the exceptional mixing technology solutions our clients depend on, now enhanced by being part of a unified force ready to elevate an entire industry as true Visionary Artisans.
We welcome any questions about our evolution and look forward to serving you as part of the De Dietrich family.
Contact our specialized team for all your questions
Tom Pruymboom
Sales Director
Area Worldwide
Bart Brouwer
Area Sales Manager
Area Worldwide
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