Beer
Beer is a tremendously old and popular drink. It is estimated that the first beers were drunk as early as 4,500 years before Christ. This estimate makes beer one of the oldest beverages in the world. Over time, beer has only become more popular. For example, according to ratebeer.com, there are more than 200,000 different beer brands and more than 700 different types of beer.
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Market trends
The global beer market was valued at $743.84 billion in 2020. The market is expected to grow from USD 768.17 billion in 2021 to USD 989.48 billion by 2028
Globally, beer holds a prominent share of the market compared to other alcoholic beverages and is also gaining tremendous popularity among millennials and Gen Z. Thanks to different formulations, flavors and offerings, companies always manage to keep beer relevant among people.
Initially, beer was mainly consumed in regions such as Europe and North America, but recently the demand for it has been growing exponentially worldwide. This is having a very positive impact on the overall beer business. The emergence of new brewing technologies in emerging economies have also had a positive impact on consumption patterns. Moreover, consumers are now looking for innovative, varied and flavored products on the market.
Countries that consume the most beer
China is the most populous country in the world, with about 18% of the world’s population. Of course, a large population does not necessarily mean high beer consumption on an individual level. India, for example, which has the second-largest population in the world, ranks 23rd on the list for beer consumption.
The United States comes in second, with more than 24 million pounds of gallons of beer consumed nationwide in 2020. Americans not only drink a lot of beer, they also brew a lot of beer. The U.S. is the world’s second-largest beer producer (after China).
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Frequently Asked Questions
What is the history of beer?
Beer is one of the oldest beverages, with its origins estimated around 4,500 years before Christ. Its longstanding popularity has only increased over time, and today there are over 200,000 beer brands and more than 700 types of beer worldwide.
What is the value of the global beer market?
The global beer market was valued at approximately $743.84 billion in 2020. It is expected to grow significantly, reaching an estimated $989.48 billion by 2028, reflecting the increasing popularity of beer across various demographics.
Which demographic is most interested in beer?
Millennials and Gen Z show a growing interest in beer, thanks to innovative formulations, flavors, and offerings. Companies continuously adapt to market demands, ensuring that beer remains relevant and appealing to younger consumers.
Which countries consume the most beer?
China leads in beer consumption due to its large population, followed by the United States. In 2020, the U.S. consumed over 24 million gallons, highlighting its significant role as a beer producer and consumer on a global scale.
How has beer consumption changed recently?
Beer consumption has grown exponentially worldwide, driven by emerging economies and new brewing technologies. Consumers increasingly seek innovative, varied, and flavored products, contributing to the positive growth trends in the beer market.
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