Flavored water
The global flavored water market was valued at USD 13.50 billion in 2020 and is expected to have a compound annual growth rate of 10.3% from 2021 to 2028. The increasing preference for flavored, healthy and functional beverages has driven the growth of the market globally.
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Market trends
Consumers are interested in innovative beverages containing fruits, herbs and other healthy ingredients. The market experienced rapid growth during the COVID-19 pandemic due to increased health concerns, which increased demand for flavored hydration products enriched with the benefits of minerals and vitamins, especially among health-conscious middle- to high-income consumers.
Millennials located in developed economies are spending more on sweet-tasting pure water. The trend toward zero calories, sugars and low carbohydrates in soft drinks is increasing worldwide. This is driving tremendous growth in the market. Citrus and berry flavors are currently hugely popular due to their refreshing taste. Furthermore, natural flavors with many types of fruits are gaining popularity because of the health benefits it brings.
Customer awareness
In recent years, consumer preference is shifting from sugary carbonated soft drinks to healthy beverages. Moreover, the continuous introduction of new flavors, innovative packaging and integration of functional ingredients have helped shape and drive the global market. Companies are adding vitamins and minerals to their beverages to attract modern consumers.
As consumers become increasingly aware of sustainability and the environment, industry producers are increasingly offering flavored water in sustainable packaging. Several brands are offering their beverages in aluminum cans to appeal to environmentally conscious consumers. In addition, consumers are looking for beverages that are produced sustainably. This trend is creating growth opportunities for producers.
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Frequently Asked Questions
What is the current market value of the flavored water industry?
The global flavored water market was valued at USD 13.50 billion in 2020. It is anticipated to grow at a compound annual growth rate of 10.3% from 2021 to 2028, indicating strong demand for flavored, healthy beverages.
What are the main drivers behind the growth of flavored water?
Increasing consumer preference for healthier beverage options is a primary driver. The COVID-19 pandemic heightened health concerns, resulting in higher demand for drinks that are nutritional, functionally rich, and refreshingly flavored with fruits and herbs.
Which flavors are currently popular in the flavored water market?
Citrus and berry flavors are trending due to their refreshing tastes. Additionally, natural flavors derived from various fruits are gaining traction, appealing to health-conscious consumers looking for nutritious options without added sugars or calories.
How is consumer awareness affecting the flavored water industry?
There is a shift towards healthy beverages as consumers move away from sugary sodas. New flavors, functional ingredients, and sustainable packaging have become key factors for attracting modern consumers who are increasingly health and environmentally conscious.
What packaging trends are emerging in the flavored water market?
Sustainability is a key focus, with producers opting for environmentally friendly packaging. Many brands are transitioning to aluminum cans and other sustainable materials to appeal to eco-conscious consumers, which has opened up growth opportunities in the flavored water market.
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