Vegetable Juices & Concentrates
Vegetable juices have become hugely popular among millennials worldwide. With the change in lifestyle, we are expected to continue to see the growth of vegetable juices. Moreover, rising disposable income in developing countries is expected to drive the growth of the market in the coming years.
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Market trends
In addition, the food and beverage industry offers tremendous opportunities in terms of packaging and shelf life improvement for the processed food industry. For example, juices from concentrate are of much higher quality and contain much more natural sugars.
Currently, carrot and beet juices are the most popular in the “juice from vegetables” category. These juices offer a great source of fiber, iron and vitamin C. Those health benefits include improved blood flow and lower blood pressure. The advent of juice from concentrate has attracted new players and is creating a positive impact on the industry because of the additional nutritional values associated with it. Since these products offer additional nutritional value, they are preferred by a large majority of the population.
In many cases, vegetable juices are included as part of the daily lunch because they provide a daily quota of minerals and vitamins in one serving. In addition, people are getting more grams of vegetables per day. With more and more consumers worldwide following the trend of a healthier lifestyle, the demand for fruit juices has skyrocketed. This has given manufacturers the opportunities and interest to develop new varieties.
Market development of vegetable juices & concentrates
The global fruit and vegetable juices market was valued at USD 131.62 billion in 2021 and is expected to grow at a compound annual growth rate of 6.3% until 2030. Increasing consumption of juice from concentrate, changes in consumer tastes, adoption of healthier diet and emergence of cold-pressed juices are the major factors accelerating the growth of the market globally. Also, juices whose sugars are less present and juices with unique flavors are increasingly popular with consumers.
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Frequently Asked Questions
What is the expected growth rate for the global fruit and vegetable juices market?
The global fruit and vegetable juices market is expected to grow at a compound annual growth rate of 6.3% until 2030. This growth is driven by increasing consumer interest in healthier diets and the rise in popularity of juice from concentrate.
What are the health benefits of vegetable juices like carrot and beet?
Carrot and beet juices are particularly popular as they provide a great source of fiber, iron, and vitamin C. These juices contribute to improved blood flow and lower blood pressure, making them a healthy addition to any diet.
Why are juices from concentrate gaining popularity?
Juices from concentrate have gained popularity due to higher quality and increased natural sugars compared to other juices. These products also offer additional nutritional value, attracting consumers looking for healthier options in their diet.
How are vegetable juices integrated into people's daily nutrition?
Vegetable juices are often included in daily lunches, providing a convenient source of essential minerals and vitamins. They allow consumers to increase their daily vegetable intake while enjoying a flavorful drink, supporting healthier lifestyle choices.
What factors are driving market trends in vegetable juices?
Key market trends are driven by consumer demand for unique flavors, healthier products with reduced sugar content, and changes in consumer tastes. The emergence of cold-pressed juices also contributes to the evolving landscape of the beverage industry.
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